Do good


Find ideas, tell stories, translate content, and connect you with your audience.
It all comes down to thinking, speaking, and doing good. It makes what we do less complicated, more fun. Like sharing happy tales with friends.

First base is a communications, copy writing and translation consultancy team with more than 25 years experience.
Today’s information transport system is complex and expanding, with many travelers, intersecting trajectories, stations and stops. We love the journey, to create, translate and share ideas. Successful projects produce real connections, mutual understanding and respect.

Together we unlock doors you wish to open: trusted experts help to answer your specific business and communication needs, leading you to your destination.

Doing good, our simple and universal vision.
Clarity and consistency in our moral thinking helps us to hold better views on life and business. Goodness contributes, even in a small way, to make the world a better place, while making us happy, positive people.

Positive thinking and affirmative words, feelings and actions bring positive change. That’s what we try to do, in business and philanthropy. *

Photo:'Welcome' by Belinda Fewings
 *'Activate your goodness' by Shari Arison


Recent Posts

Transcreation, adding values and emotions into translations

Transcreation means to add a creative layer to translations, besides linguistics and cultural fine-tuning. The objective is to make the brand resonate in the market, as a real and likeable cultural identity. it is the way to make content really consistent with the culture and the emotions of the audience, and build the brand locally into a success, an adopted taste.

How to communicate that people want to listen

Have you ever felt like you’re talking, but nobody is listening? It happens more than we think. Julian Treasure – this man has not stolen his name- is here to help. His TED talk is useful and 100% to the point.   Mister Treasure’s message is clear: powerful speaking is based on honesty, authenticity, integrity … Continue reading How to communicate that people want to listen

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