Do good

Find ideas, tell stories, translate content, and connect with your audience. You’re welcome at First base for solid support in reaching your goals.

Today’s information transport system is complex and expanding. There are many travelers, intersecting trajectories, stations and stops.

Let’s go on a journey together and share your ideas. We’ll produce real connections, based on mutual understanding and respect, unlock doors and lead you to your communication destination.

Doing good is our simple and universal vision.
Clarity and consistency helps you to hold better views on life and business. Goodness contributes to make the world a better place. And you become a happier, more positive person.

Affirmative words, feelings and actions bring positive change. That’s what we try to do, in business and philanthropy.

Photo:'Welcome' by Belinda Fewings

Brilliant adds subtract

Featured by firstbaseteam, posted in Ideas

What makes an ad brilliant? A lot of complicated theories exist on advertising. But the answer to this question is really simple. Don’t complicate things. Simplify. Beauty is in the essence of things! Ask yourself what you would say if you only had six seconds to tell your story. Online, in print and bill-boarding, this … Continue reading Brilliant adds subtract

Compassion, good for your business

Featured by firstbaseteam, posted in Bedrijfscommunicatie, Management

Okay, business is for a big part about making money and growing. And leaders are often seen as sharks, psychopaths even, who bully and weasel their way to the top. That’s the way it goes, right? It does not have to be so. Nice guys finish first Professor Adam Grant explains in his bestseller Give … Continue reading Compassion, good for your business

Think outside the box… overused, but still true

May 15, 2020July 3, 2020 by firstbaseteam, posted in Freelance communications

Outside the box… what a stale expression! It’s so overused that it sinks like lead in a bucket, worn out, scratched and beaten up. Right along with seamless, partner, synergy, thought leadership and two handfuls of verbs that end on -ize. But hey, it’s still about the same dang thing… be creative, be bold! Change … Continue reading Think outside the box… overused, but still true

Transcreation, adding values and emotions into translation

April 9, 2020July 9, 2020 by firstbaseteam, posted in Bedrijfscommunicatie, Communication d'entreprise, Freelance communications, Language business, Translations

Transcreation means to add a creative layer to translations, besides linguistics and cultural fine-tuning. The objective is to make the brand resonate in the market, as a real and likeable cultural identity. it is the way to make content really consistent with the culture and the emotions of the audience, and build the brand locally into a success, an adopted taste.

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