Warm Wishes for a Happy New(s) year!

The news often focuses on the negative. It seeks confrontation, instead of solidarity. Doing good is not ‘interesting’, so it is avoided or banned to the margin, at best as the friendly last item to send us off in the night.

Happy-15

‘News focuses on abnormality, so our sense of reality is fundamentally distorted’, Alain de Boton says. News disrupts, troubles, excites and frustrates. Editor in Chief of the Belgian VRT News Björn Soenens wants to change this. He wants ‘Het Journaal’ to be part of a change for the good. Make information more accessible, in depth, personal and where possible positive.

We wish him and those who follow his lead the vision, courage and perseverance to make 2015 a happy New(s) Year. And to you and all your loved ones… our warm wishes !

“May Light always surround you;
Hope kindle and rebound you.
May your Hurts turn to Healing;
Your Heart embrace Feeling.
May Wounds become Wisdom;
Every Kindness a Prism.
May Laughter infect you;
Your Passion resurrect you.
May Goodness inspire
your Deepest Desires.
Through all that you Reach For,
May your arms Never Tire.”
D. Simone

__________________________

1° The Canvas documentary on the meeting between Alain de Boton and Newsroom chief Soenens is worth your attention.

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2° So is Alain de Boton’s book ‘The News: A Users’s Manual’.

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3° I received this image of the kids in the water from a friend, but I can’t find its source. Sorry ’bout that.

6 ways Media relations will change in the web 3.0 world

Media relations and PR are being drawn into the web 3.0 world.

Link to video Web 3.0.

Matthew Gain posted how this will change media relations on http://socialmediatoday.com

  • The old way of doing business where managers look after the media in a given market will become redundant. How people make decisions or are impacted by influence will become more personalised than ever. The information people receive will be more about their past interactions, others they engage with online and the products they purchase and less about where they live.
  • The prioritisation of media will become more difficult than ever. In a world where information will be delivered in a niche manner on demand, the old PR economies of reach and influence matter considerably less.
  • PR and customer service will move closer together. As the importance of mass media declines and the importance of the individual rises, the separation between journalist and everyday individual will become pointless.
  • Everybody will become a company spokesperson. Building on the point above it will be impossible for traditional spokespeople to devote time to the growing number of on the record statements required. Rather corporate affairs and PR departments will need to train the entire organisation for influencer engagements.
  • The tools for monitoring sentiment will be dizzyingly complicated. Monitoring your PR reputation simply by looking at the major news outlets  will seem archaic (if it isn’t already). Instead, PR departments will employ specially trained analysers to make sense of the wealth of data required to understand the public sentiment towards an organisation.
  • PR will be even more important to an organisation. When everybody’s opinion matters, PR will be a paramount consideration in every decision a business makes.