De woorden die je zegt, tonen echt wie je bent. Kijk maar naar Steve Jobs van Apple. Hij is een mensen-mens. Hij spreekt over dromen, dingen waarmaken, waarde, mensen. Kit Eaton van Fast Company plaatste alle gebruikte woorden van een interview van Jobs in een woordenwolk. Prachtig om te zien wat er leeft in de … Continue reading De woorden die je zegt, tonen wie je bent
Communications is a dynamic exercise, it's being alive and sharing interesting ideas and feelings with others. It's fun to discover the multitude of possibilities, to select the best-suited one, and then make it resound across the land in rich tones and color.
When starting a novel, approaching someone at a reception, presenting an idea in front of a group... famous first words do make a difference. "This is where the buck stops". "Don't ask what your country can do for you, ask what you can do for your country". "Make my day". We are all storytellers. The … Continue reading What’s your one sentence idea?
Seth Godin has a new book out, and the Iphone app to support it. As gurus go, he has made and maintained his brand well. The new one is called Unleashing the Super Ideavirus. Like it. Live your ideas! Have taste! Be in tune with your Hive! They should force politicians to read it. And … Continue reading Ideas and positive energy rule!
What was it again that the client wanted? It seems the most obvious question of every project. But is it? If you're building a bridge or a tunnel, a website or an event, a translation or a swing in a playground, there are logical steps you need to follow to reach the right result. Everybody … Continue reading 7 steps to deliver what the client wants