When starting a novel, approaching someone at a reception, presenting an idea in front of a group... famous first words do make a difference. "This is where the buck stops". "Don't ask what your country can do for you, ask what you can do for your country". "Make my day". We are all storytellers. The … Continue reading What’s your one sentence idea?
What was it again that the client wanted? It seems the most obvious question of every project. But is it? If you're building a bridge or a tunnel, a website or an event, a translation or a swing in a playground, there are logical steps you need to follow to reach the right result. Everybody … Continue reading 7 steps to deliver what the client wants