Brilliants adds … subtract

What makes an ad brilliant?
A lot of complicated theories exist on advertising. But the answer to this question is really simple. Don’t complicate things. Simplify. Beauty is in minimalism!

Ask yourself what you would say if you only had five seconds to tell your story. In print and bill-boarding, this is actually all you get,  3 to 5 seconds. So don’t theorize. Don’t add, subtract! Tell your story, simply and precisely. Go for the heart and gut of your audience and touch them head-on:

1. Think in easy to remember words and images
2. Don’t add, subtract: give information quickly and without complications
3. Leave space, also physically… the eye and ear need room to digest

First base loves this one…HAtree: Parents say, children do

Some more examples to get you going here

Creative criminals 1000 posts young…

Congratulations to the creative criminals!

Today they posted their 1000th post.
Good stuff. Smart stuff. Original stuff.
Let me rephrase that…

Here are some bright ideas, and inspiring creative brain teasers of a small crew of media movers.

Not just Belgians, Belgiminians, a special breed of media crazies with a keen eye on what clicks and moves.
From Duracell and Nike to the Wonderbra.
From original Christmas wishes to special bilboarding and bus stop advertising that stops you in your tracks.
Yodemanne!