Brilliant adds subtract

What makes an ad brilliant? A lot of complicated theories exist on advertising. But the answer to this question is really simple. Don't complicate things. Simplify. Beauty is in the essence of things! Ask yourself what you would say if you only had six seconds to tell your story. Online, in print and bill-boarding, this … Continue reading Brilliant adds subtract

Lanceurs de relève

Vous cherchez un collaborateur freelance, aussi bien à l’aise devant un conseil d’ administration que sur le terrain ? Depuis 20 ans nous sommes “lanceur de relève”. Nous avons déjà mis en jeu notre expérience et notre force d’expertise  dans divers domaines. Notre gamme de références s’étend des médias aux banques et assureurs, à l’ … Continue reading Lanceurs de relève

Communications is a dynamic exercise

Communications is a dynamic exercise, it's being alive and sharing interesting ideas and feelings with others. It's fun to discover the multitude of possibilities, to select the best-suited one, and then make it resound across the land in rich tones and color.

Powerpoint is dead, long live Powerpoint

PowerPoint is dead. PowerPoint is really dead. It is being beaten to death by people who misuse it on a massive scale; it is a giant dirty security blanket for presenters across the globe. So YES! PowerPoint is Oh So Dead! I followed an excellent training by Ib Ravn on 'Learning meetings and Conferences'. Hello … Continue reading Powerpoint is dead, long live Powerpoint

What’s your one sentence idea?

When starting a novel, approaching someone at a reception, presenting an idea in front of a group... famous first words do make a difference. "This is where the buck stops". "Don't ask what your country can do for you, ask what you can do for your country". "Make my day". We are all storytellers. The … Continue reading What’s your one sentence idea?

7 steps to deliver what the client wants

What was it again that the client wanted? It seems the most obvious question of every project. But is it? If you're building a bridge or a tunnel, a website or an event, a translation or a swing in a playground, there are logical steps you need to follow to reach the right result. Everybody … Continue reading 7 steps to deliver what the client wants