Transcreation, adding values and emotions into translation

Transcreation means to add a creative layer to translations, besides linguistics and cultural fine-tuning. The objective is to make the brand resonate in the market, as a real and likeable cultural identity. it is the way to make content really consistent with the culture and the emotions of the audience, and build the brand locally into a success, an adopted taste.

Communicatie: loop, spring, durf

Taal vraagt om gedachtensprongen. En durf. Taal lijkt eenvoudig, maar is een ware kunst Om fris en gericht je ideeën te delen, moet je weten waar je naartoe gaat, èn je gedachte de vrije loop laten. Soms moet je recht op je doel afgaan. Maar om hindernissen te nemen moet je verder denken. Taal is … Continue reading Communicatie: loop, spring, durf

Lanceurs de relève

Vous cherchez un collaborateur freelance, aussi bien à l’aise devant un conseil d’ administration que sur le terrain ? Depuis 20 ans nous sommes “lanceur de relève”. Nous avons déjà mis en jeu notre expérience et notre force d’expertise  dans divers domaines. Notre gamme de références s’étend des médias aux banques et assureurs, à l’ … Continue reading Lanceurs de relève

Communications is a dynamic exercise

Communications is a dynamic exercise, it's being alive and sharing interesting ideas and feelings with others. It's fun to discover the multitude of possibilities, to select the best-suited one, and then make it resound across the land in rich tones and color.

Powerpoint is dead, long live Powerpoint

PowerPoint is dead. PowerPoint is really dead. It is being beaten to death by people who misuse it on a massive scale; it is a giant dirty security blanket for presenters across the globe. So YES! PowerPoint is Oh So Dead! I followed an excellent training by Ib Ravn on 'Learning meetings and Conferences'. Hello … Continue reading Powerpoint is dead, long live Powerpoint

Creative criminals 1000 posts young…

Congratulations to the creative criminals! Today they posted their 1000th post. Good stuff. Smart stuff. Original stuff. Let me rephrase that... Here are some bright ideas, and inspiring creative brain teasers of a small crew of media movers. Not just Belgians, Belgiminians, a special breed of media crazies with a keen eye on what clicks … Continue reading Creative criminals 1000 posts young…

What’s your one sentence idea?

When starting a novel, approaching someone at a reception, presenting an idea in front of a group... famous first words do make a difference. "This is where the buck stops". "Don't ask what your country can do for you, ask what you can do for your country". "Make my day". We are all storytellers. The … Continue reading What’s your one sentence idea?

Ideas and positive energy rule!

Seth Godin has a new book out, and the Iphone app to support it. As gurus go, he has made and maintained his brand well. The new one is called Unleashing the Super Ideavirus. Like it. Live your ideas! Have taste! Be in tune with your Hive! They should force politicians to read it. And … Continue reading Ideas and positive energy rule!

Tips om tegen de klok te schrijven (en te vertalen)

Hoe komt het toch dat vertalingen zo vaak last minute opdrachten zijn? Er zijn heel wat gegronde redenen om 'laat' een tekst aan te leveren bij een vertaler. Dikwijls maakt een tekst deel uit van een ruimer project, waarbij meerdere mensen een stukje van het verhaal bouwen. Als er dan één schakel in dat bouwproces … Continue reading Tips om tegen de klok te schrijven (en te vertalen)

7 steps to deliver what the client wants

What was it again that the client wanted? It seems the most obvious question of every project. But is it? If you're building a bridge or a tunnel, a website or an event, a translation or a swing in a playground, there are logical steps you need to follow to reach the right result. Everybody … Continue reading 7 steps to deliver what the client wants