How to communicate that people want to listen

Have you ever felt like you’re talking, but nobody is listening? It happens more than we think. Julian Treasure – this man has not stolen his name- is here to help. His TED talk is useful and 100% to the point.


Mister Treasure’s message is clear: powerful speaking is based on honesty, authenticity, integrity and love. Together they form the acronym HAIL, which in itself means ‘to greet or acclaim with enthousiasm’. Isn’t that what we all want to experience, when we encounter people? So we think that the truth in this TED talk is valid for all powerful communication. Online and offline. In events and on a page. In groups or one-to-one. Hail!

Anyway, we do recommend this excellent talk. Take a walk in the world of sound and empathy, the tone of voice and credibility we all should learn to treasure. This talk might help the world sound more beautiful.


Lanceurs de relève

Vous cherchez un collaborateur freelance, aussi bien à l’aise devant un conseil d’ administration que sur le terrain ? Depuis 20 ans nous sommes “lanceur de relève”.

Nous avons déjà mis en jeu notre expérience et notre force d’expertise  dans divers domaines. Notre gamme de références s’étend des médias aux banques et assureurs, à l’ industrie, à l’ IT, à la logistique et au retail. Nous avons également de l’expérience en RH et avec des ONG.

Si vos projets demandent un rédacteur/copy writer, traducteur, project manager, conseiller en communication ou event manager, nous sommes à votre service.

Cela vous convient ?


Hoe merk-waardig is je merk?

Hoe merk-waardig is je merk? Val je op of val je af?

We leven in een tijd van woekerende verspreiding van ideeën. Meer dan ooit moet je opvallen, voor de klant “op u valt”.
Iedereen heeft een mening over zowat alles. En kan die aan iedereen kwijt. De traditionele media bepalen niet meer echt wat er leeft, ze volgen trends en versterken ze. De TV-reclametijd nadert zijn einde – of is al dood; de Google-tijd komt in de plaats.

Maar hoe communiceer je met een klant die niet om je geeft, steeds minder tijd heeft en kiest uit steeds meer informatie? Elke mens zoekt instinctief naar de eenvoudigste oplossing. Hij is aangetrokken tot wat opvalt. Je moet eruit steken. Kleur bekennen. Verfrissend zijn. De mensen raken. Durven. Anders zijn dan de anderen.

Val op of val af.

Kies je voor “degelijk, gewoon goed communiceren”? Kies je voor “de gemiddelde klant”? Dan ben je misschien al in moeilijkheden, zonder dat je het weet. De ene ‘manie’ volgt de andere op. Wat is er ‘in’ en wat niet? “Otaku“, zeggen de Japanners. Het woord betekent “manie”, een “tsunami” van interesse, een plotse “mode” die iedereen meesleept.Is je merk wel merk-waardig? Re-Markable?

Je boodschap moet opvallen, juist zijn maar ook fris. Ook de vorm wordt belangrijker. Kleur je buiten de lijntjes? Goed! Ontwerp je product zo dat het frisser en sterker oogt dan dat ernaast. Herbepaal de doelgroepen die je aanspreekt. Zoek de ‘opinieleiders’ persoonlijk op. Niet de gemiddelde klant. Stuur geen email, stuur ME-mail! Zij die door hun uitstraling, eigen stem anderen de weg wijzen, bepalen de agenda. Vraag je af wie er om je thema geeft, en maak deze mensen tot je ambassadeurs. We leven allemaal in de mode-wereld, zegt Seth Godin. Dan moeten we fashionista’s worden! Weg met de betonkleur van de betonmuren!

6 ways Media relations will change in the web 3.0 world

Media relations and PR are being drawn into the web 3.0 world.

Link to video Web 3.0.

Matthew Gain posted how this will change media relations on

  • The old way of doing business where managers look after the media in a given market will become redundant. How people make decisions or are impacted by influence will become more personalised than ever. The information people receive will be more about their past interactions, others they engage with online and the products they purchase and less about where they live.
  • The prioritisation of media will become more difficult than ever. In a world where information will be delivered in a niche manner on demand, the old PR economies of reach and influence matter considerably less.
  • PR and customer service will move closer together. As the importance of mass media declines and the importance of the individual rises, the separation between journalist and everyday individual will become pointless.
  • Everybody will become a company spokesperson. Building on the point above it will be impossible for traditional spokespeople to devote time to the growing number of on the record statements required. Rather corporate affairs and PR departments will need to train the entire organisation for influencer engagements.
  • The tools for monitoring sentiment will be dizzyingly complicated. Monitoring your PR reputation simply by looking at the major news outlets  will seem archaic (if it isn’t already). Instead, PR departments will employ specially trained analysers to make sense of the wealth of data required to understand the public sentiment towards an organisation.
  • PR will be even more important to an organisation. When everybody’s opinion matters, PR will be a paramount consideration in every decision a business makes.

7 steps to deliver what the client wants

What was it again that the client wanted?

It seems the most obvious question of every project. But is it? If you’re building a bridge or a tunnel, a website or an event, a translation or a swing in a playground, there are logical steps you need to follow to reach the right result. Everybody knows this. Or not? Again and again, these steps are not respected.

1. Make sure you talk to the right client
Will the person you talk to have the power to decide on the project?
Who decides on strategy? Objectives? Budgets? Timing? Just don’t start running unless you know where you are running. 

2. Set the scene, define the agenda
Even a simple meeting deserves a clear agenda. Confirm the steps you want to follow in the meeting, to create the best information exchange.
Make sure you have enough time to cover the topics. Leave time for a conclusion and ‘next steps’.

3.  Really Listen
Communication starts with listening. Really listening. Leave space for silences; ask questions that clarify what the client wants. Use examples if they help. But don’t get swamped in the sea of boasting on previous success stories. Think in future results.

4. Confirm and be frank about it
Always confirm what you think you heard. And translate it in clear conclusions. The goal is to know who has to do what by when, who will be involved and how much it can cost.

5. Confirm again, in writing
Even in telegram style, make sure you confirm what was agreed. Do not count on it that the client actually reads your confirmation. Make sure all is understood. And accepted.

6. Share with your team
If others are involved in the process, it is deadly to start off without all heads turned in the same direction. Make sure the technical and ’emotional side’ of the project are clear to all. Often, in theory all know what it is about, but cultural and language differences make that in the real world not everyone is “in synch”.

7. Fine-tune, adapt, reconfirm
Even when all goes well, make sure to give frequent updates on the status of your activity.

Although this is basic class 101 material, these 7 steps are neglected too often. Costing a loss of energy and money beyond imagination.
Not with us, dear reader! Not in our backyard! On time and above expectation start here, today and in the seven steps!