Transcreation, adding values and emotions into translation

Transcreation means to add a creative layer to translations, besides linguistics and cultural fine-tuning. The objective is to make the brand resonate in the market, as a real and likeable cultural identity. it is the way to make content really consistent with the culture and the emotions of the audience, and build the brand locally into a success, an adopted taste.

Lanceurs de relève

Vous cherchez un collaborateur freelance, aussi bien à l’aise devant un conseil d’ administration que sur le terrain ? Depuis 20 ans nous sommes “lanceur de relève”. Nous avons déjà mis en jeu notre expérience et notre force d’expertise  dans divers domaines. Notre gamme de références s’étend des médias aux banques et assureurs, à l’ … Continue reading Lanceurs de relève

Europe’s language business

From http://www.guardian.co.uk: In our January 2010 diary we report on the European Commission's revelation that language related services amount to one of the biggest earning sectors in the region, but more needs to be done to raise awareness of these skills and resources. Business generated by Europe's translation providers and other language teaching services is … Continue reading Europe’s language business

De woorden die je zegt, tonen wie je bent

De woorden die je zegt, tonen echt wie je bent. Kijk maar naar Steve Jobs van Apple. Hij  is een mensen-mens. Hij spreekt over dromen, dingen waarmaken, waarde, mensen. Kit Eaton van Fast Company plaatste alle gebruikte woorden van een interview van Jobs in een woordenwolk. Prachtig om te zien wat er leeft in de … Continue reading De woorden die je zegt, tonen wie je bent

7 steps to deliver what the client wants

What was it again that the client wanted? It seems the most obvious question of every project. But is it? If you're building a bridge or a tunnel, a website or an event, a translation or a swing in a playground, there are logical steps you need to follow to reach the right result. Everybody … Continue reading 7 steps to deliver what the client wants