Think outside the box… overused, but still true

Outside the box... what a stale expression! It's so overused that it sinks like lead in a bucket, worn out, scratched and beaten up. Right along with seamless, partner, synergy, thought leadership and two handfuls of verbs that end on -ize. But hey, it's still about the same dang thing... be creative, be bold! Change … Continue reading Think outside the box… overused, but still true

Transcreation, adding values and emotions into translations

Transcreation means to add a creative layer to translations, besides linguistics and cultural fine-tuning. The objective is to make the brand resonate in the market, as a real and likeable cultural identity. it is the way to make content really consistent with the culture and the emotions of the audience, and build the brand locally into a success, an adopted taste.

Communicatie: loop, spring, durf

Taal vraagt om gedachtensprongen. En durf. Taal lijkt eenvoudig, maar is een ware kunst Om fris en gericht je ideeën te delen, moet je weten waar je naartoe gaat, èn je gedachte de vrije loop laten. Soms moet je recht op je doel afgaan. Maar om hindernissen te nemen moet je verder denken. Taal is … Continue reading Communicatie: loop, spring, durf

Lanceurs de relève

Vous cherchez un collaborateur freelance, aussi bien à l’aise devant un conseil d’ administration que sur le terrain ? Depuis 20 ans nous sommes “lanceur de relève”. Nous avons déjà mis en jeu notre expérience et notre force d’expertise  dans divers domaines. Notre gamme de références s’étend des médias aux banques et assureurs, à l’ … Continue reading Lanceurs de relève

De woorden die je zegt, tonen wie je bent

De woorden die je zegt, tonen echt wie je bent. Kijk maar naar Steve Jobs van Apple. Hij  is een mensen-mens. Hij spreekt over dromen, dingen waarmaken, waarde, mensen. Kit Eaton van Fast Company plaatste alle gebruikte woorden van een interview van Jobs in een woordenwolk. Prachtig om te zien wat er leeft in de … Continue reading De woorden die je zegt, tonen wie je bent

6 ways Media relations will change in the web 3.0 world

Media relations and PR are being drawn into the web 3.0 world. Link to video Web 3.0. Matthew Gain posted how this will change media relations on http://socialmediatoday.com The old way of doing business where managers look after the media in a given market will become redundant. How people make decisions or are impacted by … Continue reading 6 ways Media relations will change in the web 3.0 world

Communications is a dynamic exercise

Communications is a dynamic exercise, it's being alive and sharing interesting ideas and feelings with others. It's fun to discover the multitude of possibilities, to select the best-suited one, and then make it resound across the land in rich tones and color.

Creative criminals 1000 posts young…

Congratulations to the creative criminals! Today they posted their 1000th post. Good stuff. Smart stuff. Original stuff. Let me rephrase that... Here are some bright ideas, and inspiring creative brain teasers of a small crew of media movers. Not just Belgians, Belgiminians, a special breed of media crazies with a keen eye on what clicks … Continue reading Creative criminals 1000 posts young…

What’s your one sentence idea?

When starting a novel, approaching someone at a reception, presenting an idea in front of a group... famous first words do make a difference. "This is where the buck stops". "Don't ask what your country can do for you, ask what you can do for your country". "Make my day". We are all storytellers. The … Continue reading What’s your one sentence idea?

Ideas and positive energy rule!

Seth Godin has a new book out, and the Iphone app to support it. As gurus go, he has made and maintained his brand well. The new one is called Unleashing the Super Ideavirus. Like it. Live your ideas! Have taste! Be in tune with your Hive! They should force politicians to read it. And … Continue reading Ideas and positive energy rule!