Okay, business in most cases is mostly about making money and growing. And leaders are often seen as sharks, psychopaths even, who bully and weasel their way to the top. That's the way it goes, right? It does not have to be so. Nice guys finish first Professor Adam Grant explains in his bestseller Give … Continue reading Compassion, good for your business
Transcreation means to add a creative layer to translations, besides linguistics and cultural fine-tuning. The objective is to make the brand resonate in the market, as a real and likeable cultural identity. it is the way to make content really consistent with the culture and the emotions of the audience, and build the brand locally into a success, an adopted taste.
Have you ever felt like you're talking, but nobody is listening? It happens more than we think. Julian Treasure - this man has not stolen his name- is here to help. His TED talk is useful and 100% to the point. Mister Treasure's message is clear: powerful speaking is based on honesty, authenticity, integrity … Continue reading How to communicate so people want to listen
